Victory Motorcycles

Victory Motorcycles was an American motorcycle brand based in Spirit Lake, Iowa, United States. It began selling its vehicles in 1998, and began winding down operations in January 2017 to be succeeded by the revived traditional American motorcycle brand Indian, both of which were owned by parent company Polaris Industries.

Polaris, an American manufacturer of snowmobiles and all-terrain vehicles, created Victory following the modern success of Harley-Davidson. Victory's motorcycles were designed to compete directly with Harley-Davidson and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations. The first Victory, the V92C, was announced in 1997 and began selling in 1998. Victory became profitable in 2002 and remained so for a number of years, but it failed to turn a profit three of its last five years, due to a lack of investment in the brand, preferring to release new model years with no changes to successful models other than paint, and unsuccessful investments in electric and three wheeled motorcycles.