Vicki Fowler

Vicki Fowler is a fictional character from the BBC soap opera EastEnders, currently played by Alice Haig. The character was originally portrayed by Emma Herry from her birth in 1986 to 1988, and Samantha Leigh Martin from 1988 to 1995. When Vicki was reintroduced eight years later, the role was taken over by Scarlett Alice Johnson from 2003 to 2004. Haig took over the role in 2025. She is the illegitimate daughter of Michelle Fowler (Susan Tully/Jenna Russell) and Den Watts (Leslie Grantham).

Vicki was conceived in a controversial teenage pregnancy storyline that generated significant press attention. Exploiting a whodunit element, viewers were initially unaware of the father's identity, leading to widespread speculation until it was revealed in episode 66, broadcast in October 1985, that Den Watts was the father. Written by series co-creator and script editor Tony Holland and directed by co-creator and producer Julia Smith, the episode was considered a landmark moment in the show's history. Early suspects included Ian Beale (Adam Woodyatt) and Kelvin Carpenter (Paul J. Medford), but the mystery was solved when Den's dog Roly was seen jumping from his car at the secret meeting point, confirming Den as the father. Vicki was written out of the series in October 1995 following the departure of Tully. Following an eight-year absence, the character was reintroduced in January 2003 by executive producer Louise Berridge.

In her first full-time stint, portrayed by Johnson, Vicki's storylines included returning to Walford as a rebellious teenager after years living in America with her mother Michelle, struggling with her identity as Den Watts' daughter, forming close friendships with Spencer Moon (Christopher Parker) and Kelly Taylor (Brooke Kinsella), having brief relationships with both Spencer and Ash Ferreira (Raji James), working at Angie's Den under her father’s management, clashing with Den over his manipulative behaviour, and leaving Walford once again to live in America. This stint formed part of a wider effort to rebuild the Watts family, which had been central to EastEnders during the 1980s. In August 2004, Johnson announced her departure from the show, with Vicki's final scenes airing on 25 December 2004. Her portrayal received mixed reviews from critics, with some highlighting the inconsistency of her American accent.

In her second full-time stint, with the character now portrayed by Haig, Vicki's storylines have included returning to Walford with her new partner Ross Marshall (Alex Walkinshaw) and his son Joel (Max Murray), reuniting with Sharon following Martin's death, revealing that she cheated on Spencer with Ross and that she came back to ask Sharon and Ian for money to pay back the family of a girl whom Joel sexually assaulted in Australia, blackmailing Bernadette Taylor (Clair Norris) after discovering her embezzlement from the Panesars, feuding with Zoe Slater (Michelle Ryan) after her return to the Square, clashing with Joel over his growing hostility towards women which results in her ultimately being viciously attacked and left for dead by him following his descent into online radicalisation through the manosphere and having an affair with Zack Hudson (James Farrar).