Vehicle remarketing

Vehicle remarketing is a component of the fleet management process, representing the final stage in a vehicle's lifecycle. It involves the systematic and controlled disposal of fleet and leasing vehicles once they have reached the end of their operational term or lease agreement. The primary goal of remarketing is to maximize the recovery of a vehicle's residual value, mitigating the financial impact of vehicle depreciation. Fleet and leasing companies aim to sell these vehicles quickly and efficiently, either to trade buyers or directly to consumers, to convert a depreciating asset back into capital.

In vehicle leasing, after the lease expires, the lessee either returns the vehicle to the supplier or buys it. The vehicles that are not purchased by the driver become an unwanted asset for the fleet or leasing company because of vehicle depreciation and they look to channel intermediaries to relinquish the stock on their behalf quickly and in high volumes. Remarketing can be done to trade or to consumers.