Veganuary

Veganuary is an annual challenge run by a British nonprofit organisation that promotes the vegan lifestyle by encouraging people to follow a vegan diet for the month of January. Since it began in 2014 with only 3,325 people who joined to the challenge, participation has increased each year. 400,000 people signed up to the 2020 campaign. The campaign estimated this represented the carbon dioxide equivalent of 450,000 flights and the lives of more than a million animals. Veganuary can also refer to the event itself. In 2026, 30 million people took part in it.