Varsity Brands

Varsity Brands, Inc.
Company typePrivate
IndustryAcademic apparel, sports equipment, cheerleading
PredecessorHerff Jones, Varsity Spirit
Founded2014 (2014)
Headquarters,
Key people
Adam Blumenfeld, CEO
Productsathletic apparel, athletic footwear, cheerleading apparel, camps, competitive events, graduation products, class rings, yearbooks, jewelry
Owner
Number of employees
9,000
Websitewww.varsitybrands.com

Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts. It is primarily focused on academic apparel and memorabilia, with its operations split among two major subsidiaries, Varsity Spirit—which produces apparel and competitions in cheerleading; and BSN Sports, a distributor of sports uniforms and equipment.