Varsity Brands
| Company type | Private |
|---|---|
| Industry | Academic apparel, sports equipment, cheerleading |
| Predecessor | Herff Jones, Varsity Spirit |
| Founded | 2014 |
| Headquarters | , |
Key people | Adam Blumenfeld, CEO |
| Products | athletic apparel, athletic footwear, cheerleading apparel, camps, competitive events, graduation products, class rings, yearbooks, jewelry |
| Owner |
|
Number of employees | 9,000 |
| Website | www |
Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts. It is primarily focused on academic apparel and memorabilia, with its operations split among two major subsidiaries, Varsity Spirit—which produces apparel and competitions in cheerleading; and BSN Sports, a distributor of sports uniforms and equipment.