Unconditionally
| "Unconditionally" | ||||
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| Single by Katy Perry | ||||
| from the album Prism | ||||
| Released | October 16, 2013 | |||
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| Length | 3:48 | |||
| Label | Capitol | |||
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| Katy Perry singles chronology | ||||
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| Music video | ||||
| "Unconditionally" on YouTube | ||||
"Unconditionally" is a song by American singer Katy Perry. It was released as the second single from her fourth studio album Prism (2013) on October 16, 2013, two days before the album was released. Inspiration for the song came primarily from a humanitarian trip to Madagascar that Perry made in partnership with UNICEF. Having been surrounded by what she described as unconditional love, she co-wrote it with the song's producers Dr. Luke, Max Martin and Cirkut to reflect that feeling. The song was recorded at Luke's in the Boo, based in Malibu, California, Conway Recording Studios, based in Hollywood, Los Angeles, MXM Studios, based in Stockholm, Sweden, and Secret Garden Studios, based in Montecito, California. "Unconditionally" is a power ballad styled in rock, backed against a bassline and percussion.
Commercially, the song peaked within the top ten in Bulgaria, the Czech Republic, Italy, Lebanon, Slovenia, and South Africa as well as the top twenty in Australia, Austria, Canada, Hungary, Poland, Slovakia, and the United States. It also was certified diamond in Brazil and received multi-platinum certifications in Australia, Canada, the United States. The single release was promoted with an Instagram-based campaign, a lyric video directed by Aya Tanimura and live performances. Her performance of "Unconditionally" at the American Music Awards of 2013 was the center of controversy due to accusations of cultural appropriation. Brent Bonacorso served as the director for the track's main music video, released on November 19, 2013, which adopts the theme of love and uses a series of metaphors to enrich its concept.