Unbiased (company)
| Company type | Private |
|---|---|
| Industry | Financial technology |
| Founded | 2009 |
| Headquarters | London, England, UK |
Key people | Karen Barrett (founder, CEO) |
| Website | unbiased unbiased |
Unbiased is a UK-based financial technology company founded in 2009 by Karen Barrett. It operates an online platform that connects consumers with financial advisers, mortgage brokers, insurance brokers, and accountants.
The platform uses an algorithm to match users with advisers based on their financial needs.
In 2023, Unbiased secured funding from YFM Equity Partners and began expanding into the United States in the same year. By 2025, the company reported generating over £100 billion in assets under management opportunities for advisers and reaching more than 10 million consumers annually.