Trix (cereal)
Trix – Naturally and Artificially Fruit Flavored Sweetened Corn Puffs, with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | General Mills |
| Produced by | General Mills (US) Nestlé (outside US) |
| Country | United States |
| Introduced | May 1, 1954 |
| Related brands | Kix |
| Markets | Global |
| Website | generalmills.com/trix |
Trix is an American brand of breakfast cereal made by General Mills of Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces.
The Trix trademark is also used by Yoplait (a yogurt company previously mostly owned by General Mills) for a line of similarly flavored yogurt marketed toward children.