Tourism in Hawaii

Hawaii is a U.S. state that is an archipelago in the Pacific Ocean. Of the eight major islands, Hawaii, Oʻahu, Maui, and Kauaʻi have major tourism industries. Tourism is limited on Molokai and Lānaʻi, and access to Niʻihau and Kahoʻolawe is prohibited.

The state's favorable climate, tropical landscape, beaches, and culture make it among the U.S.'s most visited states. In 2017 alone, according to state government data, there were over 9.4 million visitors to the Hawaiian Islands with expenditures of over $16 billion. These values continue to increase over time as the amount of visitor expenditures moved to $17.72 billion in 2019 and $20.73 billion in 2023. This number remained stagnant in 2024 as total visitor spending equated to roughly $20.68 billion.

Due to the mild year-round weather, tourist travel is popular throughout the year. However, the summer months and major holidays are the most popular times for outsiders to visit, especially when residents of the rest of the United States are looking to escape from cold winter weather. The Japanese, with their economic and historical ties to Hawaii and the US as well as relative geographical proximity, make up the largest group of inbound international travelers to the islands, reaching 1,568,609 in 2017.

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