Tourism in Croatia

Tourism in Croatia (Croatian: Turizam u Hrvatskoj) is a major industry and economic sector of Croatia and its coastal inhabited islands along the Adriatic Sea. It has historically represented a large component the country's economic output (GDP), routinely reaching 10% to 15% of total GDP. Croatia is deeply integrated with the European Union (EU), contributing to overall international tourism in Southeast Europe. Tourism is concentrated along the Adriatic coast and is strongly seasonal, peaking in July and August. The most frequented cities are Dubrovnik, Rovinj, Zagreb, Split, Poreč, Umag, and Zadar, respectively.

The history of tourism in Croatia dates back to its time as part of Austria-Hungary when wealthy aristocrats would converge to the sea. Tourism expanded throughout the 1960s to the 1980s before the independence of Croatia in 1990 curbed tourism until the late-1990s. The 2000s saw a significant resurgence of Croatian tourism as it underwent nation-building with a particular emphasis on tourism revenue. By the late-2000s, Croatia became one of the most visited tourist destinations in the Mediterranean. A total of 20.2 million tourists visited Croatia in 2024.

Eight areas in the country have been designated national parks and eleven as nature parks. There are ten World Heritage Sites across the country. Factors of tourist interest are mainly culture, cuisine, history, fashion, architecture, art, religious sites and routes, nature, maritime access, and nightlife. Tourism has been partially supported by the Croatian film and television industries due to on-location filming. Inflation and overtourism has led to increased travel regulations and tourist costs since 2024. Eurostat estimated that nearly 55% of EU tourist accommodation is between Croatia (117,000) and neighboring Italy (230,000). In 2025, Croatia was the ninth-most-visited state in the EU and third-most-visted in Southern Europe.