Tourism in Alberta

Tourism in Alberta saw 38.1 million visits that generated $14.4 billion in revenue, and supporting around 260,000 jobs in 2024. The province hosts approximately 27,900 tourism-related businesses. The number of domestic visits to the Alberta Rockies was approximately 5.5 million in 2024. This was the third-highest number of visits to the region on record and 3.8% below the all-time high set in 2021 (5.7 million visits).

The province has six UNESCO World Heritage Sites, five national parks, and numerous provincial parks. Natural landscapes like the Banff National Park and Jasper National Park, along with urban attractions such as West Edmonton Mall and the Calgary Stampede are some of the primary attractions. The province has a long-term strategy to grow tourism to $25 billion in visitor spending by 2035, supporting attractions like the Dinosaur Provincial Park and the Royal Tyrrell Museum.

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