Deluxe Reading
| Formerly | Deluxe Toy Creations (1953), Deluxe Reading Toys Deluxe Topper Toys |
|---|---|
| Founded | 1951 |
| Founder | Henry Orenstein |
| Fate | Went into bankruptcy in 1973, followed by liquidation in the late 1970s |
| Headquarters | , |
| Products | Scale model cars, toy weapons, dolls, toy robots, action figures, board games, |
| Brands | |
Deluxe Reading was a United States toy and board game manufacturer based in Elizabeth, New Jersey. The company was founded in 1951 as "Deluxe Toy Creations" by Henry Orenstein, and was bought and sold (and renamed) numerous times before running into financial difficulties in the early 1970s. After a failed 1971 attempt to take the company public, Topper Toys struggled, and was forced into bankruptcy in 1973 when its subsidiary Educational Toys, Inc., lost its contract to produce Sesame Street-themed toys. Its final assets were ultimately finally liquidated in the late 1970s.
The company produced toys under several brand names including: Johnny Lightning (scale model cars, released in 1969), Johnny Seven OMA (toy weapon), Dawn doll, and Suzy Homemaker. It is best known for its own brand name in the 1960s, "Topper"
Other products manufactured and commercialized by Deluxe Reading included toy robots, board games, and action figures.