Yes Theory

Yes Theory is a digital media brand built around a YouTube channel founded by Thomas Brag, Ammar Kandil, Matt Dahlia (formerly Matt Dajer), and Derin Emre. Originally founded as Generation Y Not, Yes Theory first gained national media attention in November 2015 with their message of inclusivity in the wake of terror attacks in Beirut and Paris. They have been featured in a range of national and international media.

Their content has been praised as experiencing foreign cultures in "a fresh and authentic way" and "consistently radiating positivity and promote living life with an open mind, exactly what YouTube and the world needs." The Yes Theory brand revolves around the group's mantra of "Seek Discomfort", a phrase also featured in the group's clothing brand, and through their second channel with 816,000 subscribers.