The Zelensky Effect
First edition (2022) | |
| Author | Olga Onuch, Henry E. Hale |
|---|---|
| Language | English |
| Genre | non-fiction |
| Publisher | C. Hurst & Co. |
Publication date | November 2022 |
| Publication place | United Kingdom |
| Media type | Hardback |
| Pages | 404 pages |
| ISBN | 9781787388635 |
The Zelensky Effect is a 2022 non-fiction book by Olga Onuch and Henry E. Hale. The book traces the development of Ukrainian civic national identity since independence and studies the leadership of President Volodymyr Zelenskyy in the context of this development, drawing on material from his pre-politics entertainment career, his 2019 campaign, and his presidency before and during Russia's full-scale invasion of Ukraine.
The authors use multiple research methods and sources of data, such as qualitative data including discourse and content analysis of material from Zelenskyy's presidency, campaign, and entertainment career (e.g. Kvartal 95 performances and Servant of the People episode transcripts); quantitative and regression analysis of data from the authors' research projects, sociological institutions, and other sources; interviews with relevant persons; and the authors' own experiences and field notes.