The Town (festival)

The Town is a music festival created by Brazilian entrepreneur Roberto Medina — the same founder of Rock in Rio — and held for the first time in 2023. It is recognized as one of the largest music festivals in Brazil. The festival takes place at the Autódromo de Interlagos in São Paulo, the same venue that hosts Lollapalooza and Primavera Sound.

With the creation of The Town, it was announced that Rock in Rio X, originally scheduled for 2023 at the Parque Olímpico do Rio de Janeiro, would be postponed to 2024. From then on, editions of Rock in Rio will take place in even-numbered years alongside Rock in Rio Lisboa, while The Town will be held in São Paulo during odd-numbered years. This scheduling avoids having both Brazilian festivals occur in the same year.