The Price Is Right

*The Price Is Right*
The Price Is Right
Also known as	The New Price Is Right (1972–73)
Genre	Game show
Created by	Bob Stewart; Mark Goodson; Bill Todman;
Developed by	Fremantle
Directed by	Marc Breslow (1972–86); Paul Alter (1986–2001); Bart Eskander (2000–09); Rich DiPirro (2009–11); Michael Dimich (2011–12); Ryan Polito (2012–13); Adam Sandler (2013–present);
Presented by	Bob Barker; Drew Carey; Nighttime:; Dennis James; Bob Barker; Tom Kennedy; Drew Carey;
Starring	Rachel Reynolds; Amber Lancaster; Manuela Arbeláez; Gwendolyn Osborne; Lanisha Cole; James O'Halloran; Devin Goda; Alexis Gaube;
Announcer	Johnny Olson; Rod Roddy; Rich Fields; George Gray;
Composer	Edd Kalehoff
Country of origin	United States
Original language	English
No. of seasons	54
No. of episodes	10,071 (CBS); Nighttime (1972–80): 300 (1 unaired); Nighttime (1985–86): 170;
Production
Executive producers	Frank Wayne (1972–1988); Bob Barker (1988–2007); Syd Vinnedge (2007–2009); Mike Richards (2009–2019); Jennifer Mullin (2013–2018); Evelyn Warfel (2019–2025); John Quinn (2025–present);
Producers	Jay Wolpert (1972–1978); Barbara Hunter (1978–1984); Phil Wayne Rossi (1978–2004); Roger Dobkowitz (1984–2008); Kathy Greco (2008–2011); Adam Sandler (2009–2019); Ronilyn Reilly (2021–2022); Whitney Kieser (2022–2023); Kimberly Lowry (2023–2024); Lauren Chamberlin (2025–present); Devin Schefferine (2025–present);
Production locations	The Bob Barker Studio, Studio 33, Television City, Los Angeles, California (1972–2023) ; Haven Studios, Los Angeles, California (2023–present)
Running time	38–48 minutes; (1975–present); 22–26 minutes; (1972–75; 1972–80 Nighttime; 1985–86 Nighttime);
Production companies	Mark Goodson-Bill Todman; Productions (1972–84); Price Productions; (1972–80 Nighttime;; 1985–86 Nighttime; 1972–94); Mark Goodson Productions; (1984–2007); All American Television; (1996–98); Pearson Television; (1998–2002); Fremantle (2002–present); in association with CBS; The Price Is Right Productions, Inc.; (February 19, 2003–present);
Original release
Network	CBS
Release	September 4, 1972 –; present
Network	Syndication (Both editions)
Release	September 11, 1972 –; September 13, 1980
Network	Syndication
Release	September 9, 1985 –; May 30, 1986
Network	Syndication (The New Price Is Right)
Release	September 12, 1994 –; January 27, 1995
Network	CBS (The Price Is Right at Night)
Release	May 17, 2002 –; present
Related
	The New Price Is Right (1994–95); The Price Is Right (1956–65);
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The Price Is Right is an American television game show. A 1972 revival by Mark Goodson and Bill Todman of their 1956–1965 show of the same name, the new version adds many distinctive gameplay elements. Contestants compete in a variety of games to determine the prices of products or prizes which they may win. These contestants are selected from the studio audience, and are called onstage to compete by the announcer using the show's catch phrase of "come on down!"

The program premiered September 4, 1972, on CBS. Bob Barker was the series's longest-running host from its debut until his retirement in June 2007, when Drew Carey took over. Johnny Olson was the show's original announcer, holding this role until just before his death in 1985. He was replaced by Rod Roddy, who remained with the show until just before his own death in late 2003. Rich Fields took over as announcer in 2004, and was replaced with George Gray in 2011. The show has featured numerous models as prize presenters, most notably Anitra Ford, Janice Pennington, Dian Parkinson, Holly Hallstrom, and Kathleen Bradley.

The Price Is Right has aired over 10,000 episodes since its debut. It is the longest-running game show in the United States and is one of the longest-running network series in United States television history. The 53rd season premiered on September 23, 2024, with both a daytime and primetime episode, and its 10,000th episode aired on February 26, 2025.

On March 2, 2022, it was announced that The Price Is Right would be inducted into the NAB Broadcasting Hall of Fame. Host Drew Carey and executive producer Evelyn Warfel accepted the award at The Achievement in Broadcasting Awards on the NAB Show main stage in Las Vegas on April 24, 2022.

Beginning with season 54, which premiered in September 2025, The Price is Right became the longest running game show in the world, surpassing Chilean television show Sábado Gigante, which aired 53 seasons from 1962 until 2015.