The Pokémon Company

The Pokémon Company
Native name
株式会社ポケモン
Kabushiki gaisha Pokémon
FormerlyPokémon Center Co., Ltd. (1998–2000)
Company typeJoint venture
Founded23 April 1998 (1998-04-23)
Nihonbashi, Chuo, Tokyo, Japan
HeadquartersRoppongi, ,
Key people
Tsunekazu Ishihara (President and CEO)
Takato Utsunomiya (COO)
Junichi Masuda (Chief Creative Fellow)
ProductsPokémon franchise
Revenue¥ 297.51 billion (2023)
¥ 62.7 billion (2023)
Owners
Number of employees
448 (2022)
Subsidiaries
  • The Pokémon Company International, Inc.
  • Pokémon Korea, Inc.
  • Pokémon Center Co., Ltd.
  • Pokémon Singapore Pte. Ltd.
  • Pokémon Shanghai
  • The Pokémon Company International Ireland Limited
  • Millennium Print Group
  • Mouthaan Boekdruk en Offset B.V.
  • The Pokémon Company International Mexico S. de R.L. de C.V.
  • Pokemon Taiwan Co., Ltd.
  • The Pokémon Works (50%)
WebsiteJapanese Website
English Website
Footnotes / references

The Pokémon Company (株式会社ポケモン, Kabushiki Gaisha Pokemon; TPC), formerly known as Pokémon Center Co., Ltd. (ポケモンセンター株式会社, Pokemon Sentā Kabushiki gaisha), is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the Pokémon franchise, which consists of video games, a trading card game, anime television series, films, manga, home entertainment products, merchandise, and other ventures.

Pokémon Center Co., Ltd. was founded in April 1998 through a joint investment by video game series developer Game Freak, original series publisher Nintendo, and Trading Card Game developer Creatures to operate the Pokémon Center stores in Japan. In October 2000, it expanded its operations to cover the entire Pokémon franchise, and rebranded to its current name. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo.

The company owns separate subsidiaries that handle operations in different parts of the world, with The Pokémon Company International supporting territories outside Asia and being responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, and the official Pokémon website on those territories, including in the Americas and Europe.

Since 2001, The Pokémon Company has handled the publishing of all Pokémon console games in Japan, while overseas Nintendo subsidiaries such as Nintendo of America and Nintendo of Europe handle distribution and worldwide publication, in addition to working together with The Pokémon Company International in localization, production and QA, while development is often handled by different companies contracted in spin-offs and by Game Freak in mainline titles. The company is solely responsible for publishing and licensing mobile Pokémon titles, unlike console titles where it has some help from Nintendo.