The Pinkfong Company

The Pinkfong Company
Company typePublic
KRX: 403850
IndustryAnimation production
FoundedJune 2010 (2010-06)
Headquarters5th Floor, 94 Myeongdal-ro, Seocho-dong, Seoul, South Korea
Area served
Worldwide
Key people
CEO Kim Min-seok
CFO Lee Ryan Seung-kyu
VP Park Hyun-woo
Number of employees
200
Websitewww.thepinkfongcompany.com/en

The Pinkfong Company (Korean더핑크퐁컴퍼니) previously known as SmartStudy and Smart Books Media, is a South Korean entertainment company. Their brands and intellectual property include Pinkfong and Baby Shark, and they have produced original animated shows, world live tours, and interactive video games. On January 6, 2022, they changed their corporate name to The Pinkfong Company.