The LeBrons

The LeBrons are a mock family of American basketball player LeBron James's that was featured in commercials for Nike's line of James's shoes. The four members of the family each represent an aspect of James's personality that compete for control over him. The commercials consist of two "seasons", each like a miniature TV show episode.

The LeBrons is an animated web series from NBA player LeBron James. Based on the series of Nike commercials of the same name, The LeBrons launched on YouTube in April 2011. The original animated series, produced by Believe Entertainment Group and Spring Hill Productions, with various logo cameos of HP, Intel, Sprite, and Beats by Dr. Dre features a first season of 10 original episodes that are released once a week over the course of 10 weeks. Week-to-week production of the series was led by Matthew Giongo. Under his direction, The LeBrons was once in the process of being pitched to Cartoon Network, in order to become a full-length series.

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