The Action

The Action
Also known asAzoth (1968)
OriginKentish Town, North London, England
GenresBlue-eyed soul, folk rock, psychedelic rock, freakbeat
Years active1963–1969 (Reunion: 2000)
LabelsParlophone (UK), Capitol (US), Hansa (France)
Spinoff ofSandra Barry and the Boyfriends
Past membersAlan "Bam" King
Mike "Ace" Evans
Roger Powell
Reg King
Peter Watson
Ian Whiteman
Martin Stone
Websiteactionmightybaby.co.uk

The Action were an English rock band of the 1960s, formed as the Boys (not the later punk rock band of the same name) in August 1963, in Kentish Town, North West London. They are also known as Azoth. Part of the mod subculture, they played soul music-influenced pop music.