Telemarketing

For the American true crime documentary series, see Telemarketers (TV series).

Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

Telemarketing refers to the practice of contacting, qualifying, and soliciting prospective customers through telecommunications technologies, including telephone, fax, and internet communications. It does not encompass direct mail marketing.

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