TV Avala
| Type | Defunct Broadcast television network |
|---|---|
| Country | |
| Availability | Transformed into Pink 2 |
| Owner | Danko Đunić (45.65%) Željko Mitrović (4.95%) Ekonomski institut a.d. (0.99%) Greenberg Invest GmbH (48.41%) |
Key people | Dušan Pančić (editor-in-chief) market_share = 3.6% (2007) |
Launch date | September 17, 2006 |
| Dissolved | November 4, 2012 |
Official website | www.tvavala.rs |
| Replaced | RTS 3K |
| Replaced by | Pink 2 |
TV Avala (full legal name: TV Avala d.o.o., Serbian Cyrillic: ТВ Авала) was a Serbian television network with national frequency. Registered as a limited liability company, the station was given a national TV frequency in Serbia in April 2006.
Five months after that, it premiered on September 17, 2006, at 8 pm. In its early days, TV Avala’s editorial policy and programming bore similarities to the former RTS 3K.
After using the conventional format of movies, news, and sports for its first four years on the air, the network made a substantial turn towards business news in March 2010.
With headquarters located in the Belgrade municipality of Savski Venac, TV Avala broadcasts 24 hours a day.