Swiffer

Swiffer
Product typeCleaning
OwnerProcter & Gamble
Introduced1999 (1999)
MarketsWorldwide
TaglineStop cleaning. Start Swiffering.
Websitewww.swiffer.com

Swiffer is an American brand of cleaning products, manufactured by Procter & Gamble. Since its launch in 1999, Swiffer has achieved widespread popularity and become one of Procter & Gamble's most successful brands in the household cleaning products market, with its core product line centered around disposable towels and cleaning parts.

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