Sustainopreneurship

Sustainopreneurship describes the creation or running of a business to address environmental or social sustainability challenges. The concept stems from Social Entrepreneurship and Ecopreneurship.

The term is commonly used to denote a market-based approach to sustainability in which organizations operate within conventional economic systems while aiming to reduce environmental impacts or address social issues. In this usage, sustainability objectives are incorporated into business strategy or operation, rather than treated as peripheral or philanthropic activities.

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