Sports Direct
Sports Direct store, York | |
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| Formerly |
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| Company type | Private |
| Industry | Retail |
| Founded | 1982 |
| Founder | Mike Ashley |
| Headquarters | Shirebrook, England |
Number of locations | 715 stores (2024) |
Area served | Worldwide |
| Products | |
Number of employees | approx. 20,000 (2024) |
| Parent | Frasers Group |
| Divisions |
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| Website | SportsDirect SportsWorld |
Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley and was originally based in Maidenhead, England. It specialises in the sale of sports equipment, clothing, footwear, and accessories, operating both physical outlets and an online store.
The company operates internationally, in countries such as Ireland, Denmark, Spain and Australia. Some Frasers Group fascias, such as USC, Game, and Evans Cycles, also operate within selected Sports Direct stores. In recent years, Sports Direct stores have been incorporated into new Frasers outlets.