Soylent (meal replacement)
| Company type | Division |
|---|---|
| Industry | Meal replacement |
| Founded | 2013 |
| Founder | Rob Rhinehart |
| Headquarters | Los Angeles, California , United States |
Key people | Demir Vangelov (CEO) |
| Products | Soylent |
| Owner | Starco Brands, Inc. |
| Website | soylent |
Soylent is a brand of meal replacement powders and shakes produced by Starco Brands, Inc. The brand was founded as Soylent Nutrition, Inc. in 2013 and is headquartered in Los Angeles, California.
Soylent is named after an industrially produced food (the name of which is a portmanteau of "soy" and "lentil") in Make Room! Make Room!, a 1966 dystopian science fiction novel (which was the basis of the 1973 film Soylent Green) that explores the theme of resource shortages in the context of overpopulation.
The company developed a following initially in Silicon Valley and received early financial backing from GV, the investment arm of Alphabet, Inc., and venture capital firm Andreessen Horowitz. In 2021, Soylent announced that it had become profitable starting in 2020. In 2023, Starco Brands acquired Soylent.