Luminate (company)
| Industry | Music and Entertainment data |
|---|---|
| Founded | 1991 |
| Founders |
|
| Headquarters | Los Angeles, California |
Key people | Rob Jonas (Chief Executive Officer) |
| Owner | Eldridge Industries and Penske Media Corporation |
| Website | luminatedata |
Luminate Data, LLC (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. It was established in 2020 as a joint venture, by Nielsen Music, Alpha Data (formerly BuzzAngle Music), and Variety Business Intelligence (formerly TVtracker).
In December 2019, Eldridge Industries' Valence Media, then parent company of Billboard, had acquired Nielsen's music data business, thus reuniting it with Billboard after it had been spun off to E5 Global Media from Nielsen Business Media. In 2020, Eldridge merged Valence into the film and television studio MRC, and then (as P-MRC Data) into its PMRC joint venture with Penske Media Corporation. P-MRC Data was renamed Luminate Data in March 2022. In August 2022, the MRC merger was unwound, with Eldridge Industries taking sole ownership of its stake in PMRC.