Bravia (brand)

Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony, and is used for its television products. Its name is a backronym for "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for Bravia since 2005. Bravia replaces the "LCD WEGA," which Sony used for their LCD TVs until summer 2005 (early promotional photos of the first Bravia TVs still bearing the WEGA moniker). In 2014 (on the part of Sony President and CEO Kazuo Hirai's plans to turn Sony around), Bravia was made into a subsidiary rather than simply a brand of products.

Bravia televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are assembled from imported parts in Brazil, Spain, China, Malaysia, and Ecuador. Principal design work for Bravia products is performed at Sony's research facilities in Japan, in the research and development department at the Sony de Mexico facility in Baja California, Mexico, and at the Sony Europe facility in Nitra, Slovakia.

The brand was also used on mobile phones in North American, Japanese, and European markets as of 2007.

In January 2026, Sony announced the formation of a joint venture with TCL Technology involving part of its home entertainment business. Sony remains the owner of the brand, retains a 49% stake in the joint venture, and continues to be responsible for the development, design, and technologies of Bravia products. TCL, in turn, becomes responsible for the manufacturing and distribution of the televisions, following an industrial model similar to that adopted by Apple, in which the company retains control over design and technology while outsourcing production..