Sneak King

Sneak King
North American box art
DeveloperBlitz Games
PublisherKing Games
DirectorJohn Jarvis
DesignersEdward Linley
Mark Digger
James Hargreaves
Anya Massey
ProgrammersMatthew Bailey
Tom Gaulton
David Goodchild
Ash Hogg
Simon Morris
Mark Parry
Eddie Symons
ArtistsJolyon Webb
Chris Hamilton
Bryn Williams
ComposersMatt Black
Todd Baker
EngineBlitzTech
PlatformsXbox, Xbox 360
Release
  • NA: November 19, 2006
GenresStealth-action, advergame
ModeSingle-player

Sneak King is a stealth video game developed by Blitz Games and published by King Games for the Xbox and Xbox 360 video game consoles, released in 2006. Burger King sold the game with the purchase of value meals. Players take control of Burger King's mascot The King, in a stealth food-delivery themed game that spans four levels based on Burger King's commercial advertisements. On November 19, 2006, Burger King started selling it with any value meal. It is one of three titles released by Burger King. Blitz Games was chosen to develop the games, originally for the online Xbox Live Arcade, but this was later changed to a single disc that would run the game on both the Xbox and Xbox 360 consoles.

Development of the project was closely tied to the other two games, and Sneak King's development was directly led by Burger King. The game started as a tile-based puzzle video game, but became a Spy vs Spy-style caper until Burger King made design choices that removed conventional hazards and competition elements in favor of a stealth game with no human opponents. Sneak King received mixed reviews, but the project was a financial success and resulted in millions of units being sold. Critics noted its unusual design elements. Collectively, the games ranked amongst the top 10 best selling games of 2006. Burger King's Russell Klein would attribute the three-game project as being the driving force behind the company's 40% quarterly sales increase.