Smyths Toys
The current logo, in use since 2006 | |
A Smyths Toys shop in Cardiff | |
| Company type | Private |
|---|---|
| Industry | Toys |
| Founded | 23 December 1986 Claremorris, County Mayo, Ireland |
| Founders |
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| Headquarters | , Ireland |
Number of locations | 311 shops |
Area served | |
| Products | Toys Video games |
| Revenue | €2.49 billion (2023) |
| Owner | Smyth family |
Number of employees | 7,985 |
| Website | smythstoys |
Smyths Toys is an Irish multinational toy retailer specialising in children's toys, games and entertainment products with over 300 shops throughout western and central Europe. The business is owned by the Smyth family.
The company is headquartered in Galway, with other offices in Cologne and Lille.
The group's turnover reached €1.465 billion in pandemic-hit 2020 with the majority of sales coming from the UK market while in 2023 the group turnover exceeded €2 billion.