Since '93

Since '93 is an English entertainment company. It encompasses a record label, music publishing firm and talent agency.

Founded by serial entrepreneur Riki Bleau in 2012, the company (formally known as Avant Garde Music) is predominantly known for its music business - in recent years its record label joint venture Since '93, with Sony Music Entertainment and music executive Glyn Aikins, have broken multiple artists including: Aitch, Cat Burns, Fredo, Loski, Tems and Tyla.

In 2020, Forbes noted Bleau and Aikins as executives who have significantly contributed to the rise of UK rap in recent decades. In 2024, the two – plus colleague Joe Iddison – were recognised at the Music Business UK Awards as winners of ‘A&R Of The Year – Adult Contemporary’.

Bleau is an alumnus of the Powerful Media Powerlist, featuring Britain's most influential people of African and African Caribbean heritage.