Sig Rogich

Sig Rogich
United States Ambassador to Iceland
In office
June 4, 1992 – October 14, 1993
PresidentGeorge H. W. Bush
Bill Clinton
Preceded byCharles Elvan Cobb, Jr.
Succeeded byParker W. Borg
Personal details
BornSigmund Arnason Rogich
(1944-05-17) May 17, 1944
Vestmannaeyjar, Iceland
PartyRepublican
SpouseLori Rogich
Alma materUniversity of Nevada, Reno
OccupationAdvertising Executive
Businessman
Adviser
Diplomat
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Sigmund Aronson "Sig" Rogich (born May 17, 1944) is an Icelandic/American businessman and is president of The Rogich Communications Group, a business facilitator, public relations, and crisis management firm. He is also a former US Ambassador to Iceland.

Rogich also founded in 1973 Las Vegas based R&R Advertising, now R&R Partners, Nevada's largest advertising and marketing firm, and has been involved with Las Vegas marketing for more than 30 years. His entertainment and business relationships have included Frank Sinatra, Donald Trump, Mike Tyson, Steve Wynn, Kirk Kerkorian, and Sheldon Adelson, among others.

Rogich was a senior media consultant to Republican candidates for office, including Presidents Ronald Reagan and George H. W. Bush. He was senior campaign consultant for former Nevada governors Mike O'Callaghan, Kenny Guinn and Jim Gibbons.

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