The Avenue (Milwaukee)

The Avenue Mall
Inside The Avenue
LocationMilwaukee, Wisconsin, United States
Address275 West Wisconsin Ave
Opening date1982 (1982)
Previous namesGrand Avenue Mall (1982–2002)
The Shops of Grand Avenue (2002–2017)
DeveloperThe Rouse Company, the City of Milwaukee and the Milwaukee Redevelopment Corporation (Rouse-Milwaukee, LLC)
ManagementHines & Irgens
OwnerInterstate Development Partners and Hempel Companies
Stores and services80+
Anchor tenants5 (2 open, 3 vacant)
Floor area367,968 sq ft (34,185.3 m2)
Floors3
Public transitMilwaukee County Transit System
Websiteavenuemke.com

The Avenue (previously known as Grand Avenue Mall and The Shops of Grand Avenue) is an urban shopping plaza currently under renovation that spans three city blocks in the downtown neighborhood of Westown in Milwaukee, Wisconsin. There is one store anchored by T.J. Maxx and GRAEF-USA Incorporated, and three vacant spaces last occupied by Old Navy, OfficeMax, and Linens 'n Things.

The Avenue has been the only major indoor shopping facility in the city of Milwaukee proper with the closing of Capitol Court in 2000 and the Northridge Mall in 2003 due to competition from newly renovated malls in nearby suburbs.