Self-schema
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The self-schema refers to a long lasting and stable set of memories that summarize a person's beliefs, experiences and generalizations about the self, in specific behavioral domains. A person may have a self-schema based on any aspect of themselves as a person–including physical characteristics (body image), personality traits, and interests–as long as they consider that aspect of their self to be important to their own self-definition.
For example, someone may have a self-schema of extraversion if they both think of themselves as extraverted and believe that extraversion is central to who they are. A self-schema for extraversion may include general self-categorizations ("I am sociable."), beliefs about how they would act in certain situations ("At a party, I would talk to lots of people") and also memories of specific past events ("On my first day at university I made lots of new friends.").