Master System

Master System



  • Top: North American/European Master System
  • Middle: Japanese Sega Mark III
  • Bottom: Master System II
Also known asKO: Samsung Gam*Boy
DeveloperSega
ManufacturerSega
TypeHome video game console
GenerationThird
Released
October 20, 1985
  • Mark III
    • JP: October 20, 1985
      Samsung Gam*Boy
      • KO: November 1988
    Master System
    • NA: September 1986
    • EU: August 1987
    • JP: October 18, 1987
    • KO: April 1989
    • BR: September 1989
Lifespan
  • JP: 1985–1991
  • NA: 1986–1992
  • EU: 1987–1996
  • KO: 1988–1994
  • BR: 1989–present
Introductory price¥16,800 (equivalent to ¥21,700 in 2024)
US$200 (equivalent to $590 in 2025)
£99.95 (equivalent to £280 in 2023)
Discontinued
Units sold10-13 million
MediaROM cartridge, Sega Card
CPUZilog Z80A @ 3.58 MHz
Memory8 KB RAM
16 KB VRAM
Display256 × 192 resolution, 32 colors on-screen
SoundTexas Instruments SN76489 PSG via VDP
Yamaha YM2413
Backward
compatibility
SG-1000
PredecessorSG-1000
SuccessorSega Genesis
RelatedGame Gear

The Master System is an 8-bit home video game console manufactured and developed by Sega. It was originally a remodeled export version of the Sega Mark III, the third iteration of the SG-1000 series of consoles, released in Japan on October 20, 1985. The Master System launched in North America in September 1986, followed by Europe in August 1987, South Korea in April 1989, and Brazil in September 1989. A Japanese version was launched on October 23, 1987, with additions including a built-in FM audio chip, a rapid-fire switch, and a dedicated port for the 3D glasses. The Master System II, a cheaper model, was released in 1990 in North America, Australasia, and Europe.

The original Master System models use both cartridges and a credit card-sized format, Sega Cards. Accessories include a light gun and 3D glasses that work with specially designed games. The later Master System II redesign removed the card slot, turning it into a strictly cartridge-only system, and is incompatible with the 3D glasses.

As a third-generation console, the Master System was released in competition with the Nintendo Entertainment System (NES). Its library is smaller and with fewer well-reviewed games than the NES, due in part to Nintendo licensing policies requiring platform exclusivity. Though the Master System had newer, improved hardware, it failed to overturn Nintendo's market share advantage in Japan, North America, and most of Western Europe. However, it attained greater success in some markets, including the United Kingdom, Belgium, Spain, Brazil, South Korea, New Zealand, and Australia.

The Master System is estimated to have sold between 10-13 million units worldwide. In addition, Tectoy has sold 8 million licensed Master System variants in Brazil. Retrospective criticism has recognized its role in the development of the Sega Genesis, and a number of well-received games, particularly in PAL (including PAL-M) regions, but is critical of its limited library in the NTSC regions, which were dominated by the NES.