United Parks & Resorts
| Formerly |
|
|---|---|
| Company type | Public |
| |
| Industry | Entertainment |
| Founded | February 19, 1959 |
| Headquarters | Orlando, Florida, United States |
Key people | Marc G. Swanson (CEO) |
| Brands | |
| Revenue | US$1.66 billion (2025) |
| US$0.36 billion (2025) | |
| US$0.17 billion (2025) | |
| Total assets | US$2.62 billion (2025) |
| Total equity | US$–0.43 billion (2025) |
| Owner | Hill Path Capital LP (49.4%) |
Number of employees | 16,700 (2024) |
| Website | unitedparks |
| Footnotes / references 2025 Financials 2024 Annual Report | |
United Parks & Resorts Inc. (formerly SeaWorld Entertainment Inc., SeaWorld Parks & Entertainment, and Busch Entertainment Corporation) is an American entertainment company headquartered in Orlando, Florida. The company owns and operates 12 recreational destinations in the United States, including eight theme parks and four water parks. Notable brands within its portfolio include SeaWorld and Busch Gardens. In 2024, United Parks & Resorts properties hosted 22.9 million guests, ranking it as the eighth-highest in attendance among amusement parks.