Scientology and celebrities

The Church of Scientology has recruited celebrities for their endorsement of Scientology as a public relations strategy. The organization has had a written program governing celebrity recruitment since at least 1955, when L. Ron Hubbard created "Project Celebrity", offering rewards to Scientologists who recruited targeted celebrities. Early interested parties included former silent-screen star Gloria Swanson and jazz pianist Dave Brubeck. The Scientology organization has a particular interest in international focus on wealthy businesspeople and influencers to help promote its ideals. A Scientology policy letter of 1976 states that "rehabilitation of celebrities who are just beyond or just approaching their prime" enables the "rapid dissemination" of Scientology.

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