"Say You Love Me" is a song by British soul and pop band Simply Red, released in April 1998, by EastWest Records, as the second single from their sixth album, Blue (1998). It is written by frontman Mick Hucknall and produced by AGM, the production team by Andy Wright, Gota Yashiki and Hucknall. The song was quite successful in Europe, peaking at number one in Estonia and Latvia, number four in Hungary and number seven on the UK Singles Chart. Additionally, it was a top-20 hit in Austria, Ireland, Italy and Scotland. On the Eurochart Hot 100, it reached number 24. The accompanying music video was directed by German director Marcus Nispel, and filmed in the US.