Santa Cruz Bicycles
| Company type | Division |
|---|---|
| Founded | 1984 |
| Founders | |
| Headquarters | Santa Cruz, California, US |
Key people | Folkert Lamsvelt (CEO) |
| Products | Bicycles |
| Parent | Pon Holdings |
| Website | santacruzbicycles.com |
Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufactures mountain bikes in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013. Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.