Sandra Ball-Rokeach

Sandra Ball-Rokeach
EducationUniversity of Washington
Alma materUniversity of Washington
Known forMedia system dependency theory
SpouseMilton Rokeach
Children2
Scientific career
Institutions

Sandra J. Ball-Rokeach (born 1941) is an American sociologist and communications scholar. She is professor emerita at the USC Annenberg School for Communication and Journalism, and the department of sociology at the University of Southern California (USC). Ball-Rokeach is best known for developing media system dependency theory with Melvin Defleur.

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