Samo se ljubit' isplati

"Samo se ljubit' isplati" (English: Loving Is the Only Thing that Is Worth) is a song by Croatian pop singer Jelena Rozga. The song was written by Vjekoslava Huljić and produced by Tonči Huljić. Rozga presented the song on Croatian radio channel Radio Dalmacija on 3 November 2022. "Samo se ljubit' isplati" was released as a single on 11 November 2022. "Samo se ljubit' isplati" is a warm uptempo song which is reminiscent of the singer's sound during her years with the group Magazin. Upon its release, it received positive comments from the singer's fanbase. The single was commercially successful, peaking at number four on the Croatian HR Top 40 chart for the week ending 14 November 2022.

An accompanying music video produced by the Sestrice production company and directed by Luka Sepčić was released along with the song on 11 November 2022. The video portrays Rozga in three different phases of her life, as a child, a young girl and a mature woman. She is shown with a partner in the latter two stages and the two eventually meet in front of her house. The video was well received by the singer's fans and garnered more than 80.000 views on YouTube in the first day after its premiere. The singer performed it live at the talent show Zvijezde pjevaju on 20 November 2022.