Sally Edwards

Sally Edwards (born September 10, 1947) is the CEO and Founder of Heart Zones, Inc. She is an author, entrepreneur, professional triathlete, motivational speaker, and app developer. Edwards supported and then qualified for the first women's marathon Olympic Trials in 1984. She is one of the original founders of the national governing body of triathlon, USA Triathlon. Edwards has been inducted into two Halls of Fame: the Triathlon Hall of Fame in 2012 and the Sacramento Running Hall of Fame in 2016. She is the author of 25 books on subjects including triathlons, training with a heart rate monitor, indoor cycling with wearable devices, sports snowshoeing, school PE curricula using wearable devices. For twenty-two years, Edwards was the national spokeswoman for the Danskin Women's Triathlon Series.

Heart Zones is a fitness technology, education, and training company headquartered in Sacramento. It was founded in 1993 by CEO Sally Edwards ^[1], a Hall of Fame triathlete and serial entrepreneur who previously co-founded the Fleet Feet athletic shoe chain in 1976 ^[2]. Edwards founded the company with the mission to get "America fit" by using biofeedback to help individuals understand their own physiology.

In August of 2012, Edwards developed the patented Heart Zones Threshold Training System. This training method received the first ever patent awarded for a cardio training program. Today, Heart Zones licenses their technology in 10 countries, over 2,000 locations including schools, health clubs, and healthcare facilities. In 2021, Sal Edwards moved to Oregon with her partner who later passed away from cancer in July of 2024. She currently resides in Medford with her blind rescue dog, Aggie.