Salling Group
| Formerly | Dansk Supermarked A/S |
|---|---|
| Company type | Private |
| Industry | Retail |
| Founded | June 1, 1956 |
| Founder | Herman Salling |
| Headquarters | , |
Number of locations | 2,100+ (2026) |
Area served | Denmark, Germany, Poland, Baltic states |
Key people | Anders Hagh (President and CEO) |
| Revenue | 72,176 billion kr. (2024) |
| 2.7 billion kr. (2024) | |
| –580 million kr. (2022) | |
| Total assets | 40 billion kr. (2024) |
| Total equity | 13.8 billion kr. (2024) |
| Owner | Salling Fondene |
Number of employees | 68,000 (2026) |
| Divisions | Netto Føtex Bilka Salling Rimi |
| Website | sallinggroup.com |
Salling Group A/S (formerly Dansk Supermarked A/S) is Denmark's largest retailer, with a market share around 34%. It operates several chains of stores, including Netto, Føtex, Bilka, and Salling. Additionally, it holds franchise rights for Starbucks and Carl's Jr. in Denmark. Salling Group's international operations include Netto, which has expanded into Germany and Poland, and has made two unsuccessful attempts at operating in the United Kingdom. Its stores in Sweden were sold off in 2019. But in 2025, it was expanded to the Baltic states with a store Rimi.
On 1 June 2018, Dansk Supermarked changed its name to Salling Group.