Saatva

Saatva is an American privately held e-commerce company that specializes in luxury mattresses and is based in the Queens borough of New York City. Launched in 2010, Saatva was one of the first companies to implement the direct-to-consumer business model. The fastest growing major direct-to-consumer mattress brand from 2019 to 2021, Saatva is estimated to bring in over US$500M in direct annual revenue with no wholesale channels. In 2015, Saatva ranked #101 on Inc's list of the top 500 retailers for the year.

Unlike its direct-to-consumer competition, Saatva does not compress its mattresses in a box. Rather, the company provides free delivery, set up, and mattress removal.

Saatva has since expanded their offering to include luxury bedding, high-end bed frames and bedroom furniture, as well as a wide selection of mattresses in every major category. Saatva has flagship stores in New York City; Washington, D.C.; Los Angeles; and San Francisco. Saatva's retail footprint is expanding rapidly with new stores launching in markets such as Austin, Baltimore, Boston, Charlotte, Chicago, Dallas, Houston, Miami, Orlando, Paramus, Pasadena, Philadelphia, Portland (Oregon), San Diego, Scottsdale, Seattle, Tampa, and Westport CT.