Cupra (marque)
Cupra Garage in Martorell, Spain | |
| Product type | Cars |
|---|---|
| Owner | Volkswagen Group |
| Produced by | SEAT S.A. |
| Country | Spain |
| Introduced | 1996 (as part of SEAT) 2018 (as a standalone brand) |
| Related brands | SEAT |
| Markets | Europe, Middle East, Africa, Latin America, Singapore, Australia, and New Zealand |
| Ambassador | Markus Haupt (Cupra brand CEO) |
| Website | cupraofficial |
Cupra (/ˈkuːprə/; stylised in all caps) is a car brand owned by the Volkswagen Group, a German manufacturer, and produced by SEAT, a Spanish car manufacturer and wholly-owned subsidiary of Volkswagen Group, headquartered in Martorell, near Barcelona.
Originating from SEAT's motorsport division Cupra Racing, the Cupra brand was introduced as a standalone brand in January 2018, after being used as a performance sub-brand of SEAT since 1996. While initial Cupra models are based on SEAT vehicles, in September 2020, Cupra introduced the first Cupra-only vehicle, the Cupra Formentor. In 2021, the brand introduced its first electric car, the Cupra Born.