Rural tourism

Rural tourism is a form of tourism that focuses on actively participating in a rural lifestyle. Activities in rural tourism often promote local agricultural or fishing practices, art, culture, heritage, and other aspects of local life. It can be a variant of ecotourism, which engages tourists with the local environment, often focusing on sustainable practices, conservation management and environmental education.

Rural tourism activities contribute to rural community development by providing economic benefits, creating new employment opportunities for local residents, supporting local businesses and providing revenue for the government. In developed nations, rural tourism can play a significant role in local economies. In the United States, niche tourism programs such as wine tours, agritourism, and seasonal events are prominent in rural areas.

Global rural tourism organizations showcase an existing interest among tourists to visit rural areas and experience the rural lifestyle. World Wide Opportunities on Organic Farms (WWOOF) is a global organization that promotes sustainable agriculture. It connects volunteers with organic farms, providing them with opportunities to live on site and learn about sustainable farming practices.

Community-based ecotourism (CBE) is a model that requires community involvement, prioritizing collaboration with local communities during the planning process and active management of ecotourism sites. Organizations like TIES promote sustainable practices that benefit both hosts and tourists.