Rune Naito

Rune Naito (Japanese: 内藤 ルネ, Hepburn: Naitō Rune; November 20, 1932 – October 24, 2007) was the pen name of Japanese artist, illustrator, writer, and designer Isao Naito (内藤功, Naitō Isao). His illustrations of "large-headed" (nitōshin) baby-faced girls, first drawn for Japanese magazines in the mid-1950s, are credited with pioneering the contemporary culture and aesthetic of kawaii (lit. "lovable" or "cute"). He is further noted for his contributions to the Japanese gay men's magazine Barazoku, the first commercially circulated gay magazine in Japan.