Roku

Roku
Product type
Categories
OwnerRoku, Inc.
Country
List of countries
  • U.S.
  • Argentina
  • Australia
  • Brazil
  • Canada
  • Chile
  • Colombia
  • France
  • Germany
  • Mexico
  • Peru
  • U.K.
Introduced2008
Related brands
Markets
  • Streaming hardware
  • Streaming TV distribution
  • Streaming TV advertising
  • Smart home
TaglineHappy Streaming
Websitewww.roku.com

Roku (/ˈrk/ ROH-koo) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as two streaming services (The Roku Channel and Howdy). The brand is owned by Roku, Inc., an American company.

As of 2024, Roku is the U.S. market leader in streaming video distribution, reaching nearly 145 million people.