Rocco Did It Again!

Rocco Did It Again!
Rocco Did It Again! at the 2022 Grammy Awards
Background information
Also known asRoc
Born
Rocco Valdes

(1984-10-02) October 2, 1984
Occupations
  • Record producer
  • songwriter
  • music publisher
  • record executive
Years active2002–present
Labels
PublisherPrescription Songs

Rocco Valdes (born 2 October 1984), known professionally as Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive from Hialeah, Florida. Valdes co-founded the record label Chase Records (or Chase Entertainment) in 2004, which has been credited with signing American singers T-Pain and Austin Mahone prior to their mainstream breakthroughs; Valdes remained the former's manager after his departure in favor of a major label, while the latter's record deal—first signed in 2012—led to a joint venture with Republic Records and Cash Money Records the following year. By 2018, he served as talent manager for fellow Floridian, rapper 9lokkNine.