Rita Gunther McGrath
Rita Gunther McGrath | |
|---|---|
| Born | July 28, 1959 |
| Alma mater | Barnard College Columbia University The Wharton School |
| Scientific career | |
| Fields | Strategy, innovation and entrepreneurship |
| Institutions | Columbia Business School |
| Website | www |
Rita Gunther McGrath (born July 28, 1959, in New Haven, Connecticut) is an Academic Director in Executive Education and professor of management at Columbia Business School with a research interest in strategic management. Her research focuses on innovation and entrepreneurship, including the development of discovery-driven planning.